The Memphis Brooks Museum of Art, is rebranding as the Memphis Art Museum with the opening of a new building, designed by Herzog & de Meuron, along the Mississippi River in Downtown Memphis. This new visual identity will be introduced alongside the museum's significant expansion. The logo, inspired by the building's angular and linear architecture, is designed to be versatile, adapting both vertically and horizontally. The acronym "MAM" allows the logo to maintain its recognizability across various formats.